The VCA is located near the signalized, hard corner intersection of Baring Blvd and State Highway 659, averaging a combined 28,300 vehicles passing by daily. State Highway 659 is a belt line highway system that serves the downtown Reno-Sparks area, providing an alternative commuter route as well as access to many commercial districts throughout both cities. The site is surrounded by a number of master planned communities, contributing to more than 68,400 households within a 5-mile radius, providing a direct consumer base to draw from. VCA is also located near multiple national/credit tenants including Smith’s, Safeway, Walgreens, Anytime Fitness, and more, further increasing consumer draw to the subject area. The 5-mile trade area is supported by a population of nearly 184,000 residents and more than 125,000 employees. Residents within the more immediate 1-mile trade area have an average household income of $72,520. 

The Reno-Sparks market has seen an influx of large, multi-national corporations to the region, such as Teslas Gigafactory, approximately 20 miles east of VCA, as well as Google, who is in the process of building a new data center campus within the same region.